Market research & strategic intelligence – the first step in any expansion
Any international expansion strategy begins with a deep understanding of the target markets. At AthleticStreamCare, we place market research and strategic analysis at the core of our approach. Before any compliance work, product adaptation, or commercial launch, we identify real opportunities: which products have potential, which segments are most promising, which distribution channels to prioritize, and how to position your brand in a relevant and differentiated way.
Comprehensive services for brands
International Marketing & Business Development
International marketing is a key driver for successfully entering new markets. We develop tailored strategies that adapt your brand, positioning, and messaging to the cultural, commercial, and digital realities of each territory. Based on in-depth market analysis, we identify key opportunities, define priority target segments, and create localized campaigns that maximize the visibility and impact of your offering.
Analysis, safety & quality control
We coordinate all analyses, safety assessments, and quality control processes required for market entry, including SPF and UVA/UVB testing, stability studies, preservative efficacy testing (challenge tests), microbiological analyses, and toxicological assessments. We also manage the issuance and administration of Certificates of Analysis (CoA) for each batch to ensure full traceability and compliance.
Labeling, packaging & graphic compliance
For labeling and packaging, we design materials that comply with international market requirements, including the adaptation of mandatory information, ingredient lists (INCI where applicable), and units of measurement in accordance with local regulations. We also conduct comprehensive packaging compliance audits to ensure a risk-free market launch.
We integrate technical solutions tailored to various regulatory and usage contexts — including safety, tamper-evidence, and child-resistant features — and provide eco-design recommendations aimed at improving recyclability, optimizing materials, and reducing environmental impact, while meeting the specific requirements of each market.
Regulations & Compliance
We offer comprehensive regulatory support for access to the Canadian market: product classification (cosmetics vs. natural health products), preparation and filing of Cosmetic Notification Forms (CNFs) or natural health product dossiers, scientific substantiation of claims, and verification of ingredient permittivity. We can act as the Responsible Person in Canada and manage all official communications with Health Canada, including the management of reportable adverse events.
Industrial sourcing & supply chain management
We identify and qualify manufacturers and suppliers on an international scale, across Europe, North America, Asia, and other strategic markets, in various sectors such as consumer goods, wellness, sports, materials, biotech, and packaging. We support production scaling, from small batches to full scale-up, coordinate manufacturing and co-packing operations, and offer flexible solutions including private label and custom development tailored to market needs.
Supply chain, freight & 3PL coordination
We manage the entire end-to-end logistics chain: international freight booking (sea and air), customs brokerage, bonded and temperature-controlled warehousing, last-mile distribution, and inventory integration with third-party logistics providers (3PLs) via ERP interfaces, ensuring full stock traceability and smooth volume management..
Distribution strategy & business development
On the commercial side, we develop tailored distribution strategies: identifying relevant distributors, negotiating commercial terms (MOQ, payment terms, discounts), sell-in with retail chains, pharmacies, and specialty stores, setting up pilot stores, and implementing EDI systems to facilitate B2B and retail exchanges.
Sales, business development & account management
We ensure targeted prospecting toward key accounts, ongoing sales management, coordination of order and fulfillment operations, sales forecasting, and adaptation to seasonal cycles specific to the sports and outdoor markets. We also support day-to-day account management to ensure high levels of service and responsiveness.
Marketing launch & shelf placement
For field deployment, we design planograms, merchandising kits, sales team training programs, sampling operations, pop-up activations, and immersive experiences (such as poolside demonstrations or post-run recovery stations). We also monitor in-store performance and optimize shelf presence to drive conversion from trial to purchase.
International e-commerce & operational structuring
We deploy your e-commerce presence internationally by adapting your platforms to the specificities of each market: content localization, integration of payment methods, rollout on major marketplaces (such as Amazon and specialized platforms), and implementation of DTC and subscription strategies. We also structure the customer experience through multilingual services, returns and warranty management, as well as the integration of local compliance requirements and declarations where necessary.
Access to international markets & operational execution
We provide comprehensive operational and regulatory support for access to international markets, tailoring each process to the specific frameworks of the targeted countries. This includes the management of multilingual documentation, product classification according to local regulations (cosmetics, supplements, health products, or other categories), the preparation and submission of required regulatory files, as well as the scientific validation of claims and ingredient compliance. When necessary, we can also act as a regulatory representative and coordinate directly with the relevant authorities