Trade Missions
Trade missions are targeted programs that directly connect exporting companies with local stakeholders—buyers, distributors, influencers, media, and institutional partners. By condensing several months of prospecting into a few days of focused discussions, they allow for the rapid conversion of interest into concrete opportunities: product validations, pilot agreements, and initial in-store listings. For active beauty, wellness, and sports equipment brands, this approach facilitates on-site demonstrations (poolside tests, recovery stations, product trials) and generates immediate credibility with decision-makers.
Beyond pure sales, a structured mission reduces export-related risks: regulatory briefings, logistical assessments, and meetings with local service providers help anticipate obstacles (customs, compliance, warehousing) and adapt the offering to cultural and consumer expectations. Media coverage and in-store activations also create a lasting leverage effect, accelerating brand awareness and restocking cycles for brands that present themselves as "mission-ready."
Our services to propel French innovation into new markets
AthleticstreamCare supports French brands at every stage of their international expansion: regulatory preparation (bilingual labeling, CNF/PSN documentation, Responsible Person role), technical qualification (CoA, SPF/stability testing, supplier audits), and R&D support (water- and sweat-resistant reformulations, reef-safe solutions). We prepare comprehensive sales kits, adapt packaging and messaging, and provide the necessary tools to appeal to local buyers and consumers.
On the commercial and operational side, we orchestrate B2B meetings, negotiate with distributors and retailers, implement in-store pilot programs, and coordinate logistics (freight, customs, 3PL). We build omnichannel strategies (retail sell-in, localized e-commerce, marketplaces, DTC subscriptions) and deploy marketing activations and press relations to maximize impact. By acting as a bridge between French creativity and various sectors—retail, pharmaceuticals, sports, tourism, and healthcare—we transform innovation into real revenue and lasting partnerships.
